Did you know there are some powerful women with millions of Instagram followers, front row seats at fashion week and campaigns with Balmain and Prada… but WAIT…they aren’t real women or even close to being human at all.
Are CGI influencers about to flood our Instagram feeds?? Are they the new normal? And WTF are we human creatives supposed to do about it??
As a creator, I thought I would be the last type of job to be replaced by robots. The popularity of ‘musician’ @lilmiquela and ‘model’ @shudu.gram have me thinking – what can human creatives do to compete with someone who never ages, has perfect facial symmetry, never needs to sleep, and never gets hungry?
Human influencers (myself included) perform curated parts of our lives and use tools and filters to enhance our reality.
Is the enhanced reality of photoshop any different from a robot that has the perfect facial symmetry and a venture funded marketing team that know the exact algorithms to mesmerize us?
I personally feel so many mixed emotions around this topic – from awe to anger and back to awe. I admit that I am more than a little obsessed with Shudu Gram and the amazing artistry behind her from her creator – fashion photographer @cjw.photo. Clearly a human has produced this stunning work, and I do see the creativity and painstaking hard work that went into creating this beautiful computer generated avatar.
However, I hope that there is a space where we humans still belong with our imperfections, quirk, and soul. These AI models also have no true thoughts of their own, so they truly can be molded in a very ‘Big Brother’ type of way as weapons of illusion to potentially control the masses. Who knows what companies or government organizations might do to use these beautiful illusions as vehicles for controlling us or for a hidden political agenda.
What do you think about the potential for robots to to seamlessly blend into our society as celebrities and influencers?
PS – This editorial was shot in one of my favorite secret beach locations in Half Moon Bay. Shooting in nature always makes me feel connected to the power of nature and my humanity more than anything. I’m wearing one of my favorite vintage blazers belted over a silky satin cream dress and my new favorite Santina Bucket Bag by Meli Melo!